Overview

This document will cover the reporting options available outside of the El Toro Portal through the Report Menu, and provide information about the Advanced Analytics and Bullseye Reports, which are available to request through our support desk or by emailing support@eltoro.com.

Report Menu

In our portal, we offer a real-time snapshot of impressions served, clicks, and click-through rate (CTR) for each of your order lines. If you are looking for insight into other key performance indicators, we also offer a number of detailed reports that are available upon request. The list of available reports can be found below, along with the attached Report Menu which provides further detail on the metrics that are included.

• Impression Distribution Report

• Creative Distribution Report

• Video Completion Report

• Domain Distribution Report

• Device Distribution Report

• Overview Report

• Conversion Report

• OTT Report

• Spend to Date

• MatchBack Analysis (requires you to send our team a sales file)

Each report is described in further detail in the Report Menu below.

Advanced Analytics

Using data modeling, we help you make business decisions based on actual observed human behavior. Our advanced analytics paired with location intelligence provide more insights and potential conversions, while our visualization tools make it easy to understand.

If you would like additional information on advanced analytics, please reach out to your sales executive.

Bullseye Reports

Our GeoFraming™ technology makes it easier than ever to turn raw data into digestible, real-time intelligence. Bullseye Reports are a premium reporting option that combines footfall traffic analytics with customer demographics data to deliver a report with personalized insights. This includes metrics such as visitor frequency, travel distance, customer profiles, and tailored strategies that allow you to make informed business decisions guaranteed to strike the bullseye.

If you would like additional information on the Bullseye Report, please reach out to your Sales Executive.

How to Request Reports

To request any reports from the Report Menu, please reach out to your sales executive, or submit a request through the support desk. For information on how to utilize the support desk please view the following article: Support Requests and Knowledge Base – El Toro Support Center

Report requests can also be submitted by emailing support@eltoro.com.

Your request should include the type of report and the order line or campaign that you would like the report for.

Please note, if you are requesting a MatchBack Analysis you must also attach a conversion file including Address 1 and ZIP Code columns.

Best Practices

When submitting a report request, we recommend selecting the “Support Request” button from within the order line or campaign that you would like the report for (see the image below). This will provide our team with the name of the campaign to assist you with your request. The description of the request must include the type of report you would like as well as the order line or campaign.

 

FAQs

• Q: Are these report options available through the Portal?

  • A: Through the El Toro Portal, you are able to view campaign performance and download reports at the order line level for an overview of impressions served, clicks, and click-through rate (CTR). For more information on the type of reporting available through the Portal, please view the following article: Portal Reporting – El Toro Support Center. The Report Menu options are not available in the El Toro Portal.

• Q: What information is required to complete a MatchBack Analysis?

  • A: When requesting a MatchBack Analysis report, you will need to attach a sales file with your request. The sales file must include Address 1 and Zip Code.

• Q: Do you offer other reports?

  • A: If you’d like to explore other report options, please reach out to your sales executive.

Need Help?

To request support, follow the steps in the article below or contact us at support@eltoro.com and we’ll be happy to help.
Support Requests and Knowledge Base – El Toro Support Center