Overview

This document will explain what child orgs are in the El Toro Portal, how to create them, and examples of when to use them.

Child Orgs

In the context of the El Toro Portal, child orgs are the organizations, companies, and businesses that are subsidiaries under a parent org. The most common use case would be, for instance, if your company has 20 franchises. You could create child organizations for each franchise to keep all the advertising initiatives organized and separated. In this case, the corporate/parent users could access each of the franchise/child orgs in the Portal, but the franchise/child users would not be able to access the corporate/parent org in the Portal.

Another use case could be when an ad agency has an org account in the El Toro Portal, but wants to give access to their clients to manage their own media or campaigns or etc. The ad agency can create child orgs for their clients, and the ad agency’s account then becomes a parent account. The users of the parent org have access to the child org, but the users of each child org cannot access the parent org.

How to Create Child Orgs

Follow the steps below to create a child org and set custom CPMs for it:

Step 1: Navigate to the “Child Orgs” menu in the left sidebar.

 

Step 2: Select “Add Child Org” in the top right of the page.

 

Step 3: Enter an Org Name and a logo (optional).

Step 4: Enter the contact information or indicate that the same contact information as the parent org can be used. Then, click “Next”.

Step 5: Set up the child org’s pricing structure. Then, click “Next”. Please note that child org pricing is not the billable price. The parent org will be billed for the child org’s activity but at the parent org’s price. It is the parent org’s responsibility to bill their child org at their agreed-upon rate.

 

Step 6: Your child org is now set up and ready to be used! The child org is now accessible through the “Child Orgs” menu in the left sidebar.

Best Practices

• When setting up the child org pricing structure, make sure to adjust the CPMs as needed to the correct prices for each child org. That way, none of the child orgs will overspend their budget.

• Remember to bill each child org at your agreed-upon price. Any difference in price between parent and child org CPM is the parent org’s responsibility to bill. As a reminder, all impressions served in a child org will be billed to the parent at the parent org’s price.

• Child orgs can be excellent organizational tools. Some large clients like separating DMAs or other market areas into different child orgs to keep their portal clean.

FAQs

• Q: Do child orgs need to pay the $5,000 setup fee?

  • A: Parent orgs are the ones who pay El Toro, so each child org inherits those settings. Only the parent org pays the setup fee, and child orgs do not. However, if the parent prepays for their orders, the child org will also need to prepay.

• Q: Can parent org users view and manage the child org? Can the child org users view and make changes to the parent org?

  • A: Parent org users can view and make changes to child orgs. Child org users, however, cannot view the parent org or make any changes to the parent org. As such, this is a one-way relationship.

• Q: What is the main purpose of a child org?

  • A: Child orgs are used to make managing subsidiaries, franchises, or other clients easier, especially for ad agencies.

Need Help?

To request support, follow the steps in the article below or contact us at support@eltoro.com and we’ll be happy to help.
Support Requests and Knowledge Base – El Toro Support Center