Overview

This document will cover what Curated Deals are and how to request them.

Curated Deals

Curated Deals give you the ability to leverage El Toro’s patented matching algorithm to target audiences at the IP and device level through a number of DSPs. Any audience onboarded through El Toro can be made into a Curated Deal, providing access to specific media types, premium inventory, and exclusive audiences based on human behavior.

We package these audiences into a PMP (Private Marketplace) Deal and can share the deals (with or without inventory) with several DSPs. This means that you can use our technology while running the traffic yourself.

Once you request a segment to be shared with a specific DSP, a member of our team will create the Curated Deal and share the deal ID with you. Once you have the deal ID, you can begin serving traffic to the audience.

How to Request a Custom Deal

Step 1: Create the audience. Any audience produced in the El Toro Portal can be shared in a deal. This extends to custom audiences.

Step 2: Submit the support request. In an email to support@eltoro.com, please include the audience ID(s) that will be shared along with the media type(s) (banner, video, native, or OTT), and the DSP seat ID(s).

Step 3: Serve the ads. The deal will be shared with the DSP seat and will need to be accepted by you. The deal can then be associated with a campaign to begin serving.

Best Practices

Since you are responsible for running your own traffic through Xandr Curate, we will not be able to pull most of our free reports for you. This includes but is not limited to:

• Impression report

• Creative distribution report

• Domain report

We can offer the following reports for Xandr Curate deals, however, a fee may be applied:

• MatchBack Report

• Footfall Analysis

• Bullseye Report

Please reach out to your sales executive for any questions about reports you would like on any Xandr Curate deals.

FAQs

• Q: What reports are offered for Curated Deals?

  • A: Reporting will be available through the DSP serving the traffic. If you’re interested in reports outside of what the DSP provides, please reach out to support@eltoro.com.

• Q: What Audiences Can Be Used With Xandr Curate?

  • A: The Segments that are sharable through curate are:

    • Address Lists (B2C, B2B, and Digital Canvassing)

    • ZIP Code Lists

    • IP Lists

    • Device IDs (MAIDs)

    • Map Polygon (IPs)

    • Venue Replay (address and device lists)

    • Digital New Movers (New Movers, Pre-Movers, and Escrow)

    • Custom audiences

• Q: How am I billed for Xandr Curate deals?

  • A: You will be billed by the DSP that serves the traffic for Curated Deals.

Need Help?

To request support, follow the steps in the article below or contact us at support@eltoro.com and we’ll be happy to help.
Support Requests and Knowledge Base – El Toro Support Center