Overview

This document will cover how to navigate the Campaign Dashboard. The Campaign Dashboard displays all order lines in your organization. Several indicators exist within the Recent Order Lines grid to give you insight into order line performance. The Campaign Dashboard allows any archived order lines to be toggled on/off, and any child orgs to be toggled on/off. Reports on order lines can also be generated from the Campaign Dashboard.

Understanding the Campaign Dashboard

 

Child Org and Archived Toggles - If your organization uses child orgs, the child org order lines will be hidden from view by default until toggled on. Archived order lines will also be hidden from view by default, and can be viewed when toggled on.

Status - Displays the current position of the order line.

• Draft: The order line is in the process of being set up.

• Review Pending: The order line has been submitted to Ad Operations for review.

• Review Started: Ad Operations has started a review of the order line.

• Approved: Ad Operations has approved the order line.

• Rejected: Ad Operations has rejected the order line due to business requirement issues.

• Deploying: The order line is in the process of being deployed.

• Deployed: The order line has been deployed but has not started serving.

• Serving: The order line is actively serving impressions.

• Completed: The order line has reached the end date and has finished serving.

• Paused: The order line is paused and not serving impressions.

• Archived: The order line has finished serving and is archived.

Pace - Displays the current serve performance of ordered impressions.

• Under Pace: Pacing behind schedule.

• On Pace: Pacing on schedule.

• Over Pace: Pacing ahead of schedule.

• Not Started: The order line has not started serving impressions.

• Paused: The order line is paused and not serving impressions.

Spent - The amount of the budget spent to date.

Budget - The entire budget for the order line.

Days Left - Days remaining for the order line to run.

Audience - The selected audience type for the order line.

Creatives - The creative type selected for the specific order line.

Campaign - Campaigns function to generate and organize order lines within the portal. They act as folders for a client's order lines with all order lines being nested underneath a campaign. Clients can create multiple order lines within a campaign.

Clicking on a campaign will display all associated order lines. Clicking an order line will display more detailed information including total budget, spent budget, days left, impressions served, pace %, clicks, and CTR. Clicking the “Continue Editing” button under a campaign will bring up the order line editor for mid-flight changes.

How to Filter the Campaign Dashboard

The Campaign Dashboard can be filtered on any column header marked by the filter symbol.

Step 1: To filter the dashboard, click the filter symbol on the header in which you want to filter.

Step 2: This will present a drop-down box and allow you to select specific filters for the information displayed within the campaign dashboard.

Step 3: Select your filter option.

Step 4: To remove the filter, uncheck the previously selected option.

How to Sort the Campaign Dashboard

The Campaign Dashboard can be sorted on any header within the Campaign Dashboard labeled with a sorting marker.

Step 1: To sort the dashboard, click the sorting symbol next to the item you want to sort.

Step 2: Selecting the top triangle will alphabetize or numerically sort the items in ascending order. This option will be accompanied by the blue highlighted triangle displaying the ascending order.

Step 3: Selecting the bottom triangle will alphabetize or numerically sort the items in descending order. This option will be accompanied by the blue highlighted triangle displaying the descending order.

Need Help?

To request support, follow the steps in the article below or contact us at support@eltoro.com and we’ll be happy to help.
Support Requests and Knowledge Base – El Toro Support Center