Overview
This document will outline the steps for requesting audience sharing with your Facebook advertising account and detail the specific audience categories that can be created and shared.
How to Leverage Facebook Advertising through El Toro
Serve Facebook traffic to device ID (mobile advertising ID) segments via a segment share. For this product specifically, El Toro is simply the data provider.
Using our Digital Trinity, we match first-party public data in the form of mobile advertising IDs (MAIDs) to a physical address through the IP address. Therefore, we can share segments for any audience generated through El Toro. If you have your own list of addresses or IPs, we can also leverage our matching algorithm to create and share the list to Facebook. Once the audience is shared to Facebook, they match the devices to user profiles, enabling you to target them on a one-to-one level.
How to Use an El Toro Audience on Facebook
Step 1: Create your audience in the El Toro Portal. For instance, we can use a starting point of a B2C list, a Venue Replay, or a Digital New Mover audience.
Step 2: Reach out to your Sales Executive about your interest in serving traffic through Facebook, or contact us directly at support@eltoro.com.
Step 3: From there, we’ll work with you and instruct you on how to move forward!
FAQs
- Q: What types of audiences are commonly used on Facebook through El Toro?
- A: The most common audiences are Venue Replay, B2C address lists, and Digital New Movers. The process slightly varies for each of these products, so please don’t hesitate to reach out with any questions.
- Q: How do I begin using Facebook through El Toro?
- A: All you need to get started is an active Facebook ad account to set up the campaign.
Need Help?
To request support, follow the steps in the article below or contact us at support@eltoro.com and we’ll be happy to help.
Support Requests and Knowledge Base – El Toro Support Center
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