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Creative Library

Patrick Glazier
  • Updated

Overview

This document will cover what the Creative Library is, how to find it, and some best practices for naming conventions.

 

Creative Library

Found within the El Toro Portal, the Creative Library is where creatives will be stored for your organization and will remain indefinitely. The Creative Library is located on the left-hand side of the Portal.

CLibrary1.png
 

Navigating the Creative Library

CLibrary2.png
 

Below are short descriptions of what each column in the Creative Library displays.

  • Name is the assigned creative name, this can be changed if needed.

  • Creative Type is the type of media used for the specific creative. This can be any of the following media types:

    • Banner

    • Video

    • Native Banner

    • HTML5

    • VAST Tag

    • Ad Tag

    • OTT

  • File Type is a standard way that information is encoded for storage in a computer file.

  • Specs are the dimensions for the creative.

  • Order Lines display the number of Order Lines to which a specific creative is attached.

  • Date Created is the date a creative was uploaded to the library.

  • Status displays the stage at which a creative is currently.

  • ID is the assigned internal creative ID associated with the specific creative.

 

Accessing the Creative Library through Your Campaign

  1. To locate the Creative Library while editing your campaign, click an Order Line from the Campaign Dashboard.

CLibrary3.png

 

2. Select the “Find in library” option.

CLibrary4.png

 

3. Next, you will be able to select creatives from the library to use in the Order Line for which you’re currently working.

CLibrary5.png
 

Best Practices

An important practice when uploading creatives to the creative library is to ensure you stick to a standardized naming convention. Your specific business practices and creatives will determine what that naming convention is. However, here are some things to keep in mind, in order to help you keep your creative library organized, and easier to navigate:

  1. Include the size of the creative in the name.

  2. Include something about the messaging of the creative in the name, so that you can recognize it at a glance.

  3. If your creative has seasonal or month-specific messaging include that as well.

When put together, here are some examples of what that might look like.

  • NewShopper-SpringSale-350x20

  • Notebook-BackToSchool-728x90

  • Apples-300x250

 

Need Help?

To request support, follow the steps in the article below or contact us at  and we’ll be happy to help.
Support Requests and Knowledge Base – El Toro Support Center

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