Overview

This article serves to explain the complexities of banner advertising, with a particular focus on the creative requirements within El Toro's portal, and the process of uploading banner ads. El Toro's vast reach with banner ads gives us the capacity to serve to 94% of daily available online ad inventory.

Banner ads are versatile in dimension and strategically positioned at the top, bottom, or sides of a webpage, or even seamlessly woven within the page's content. This strategic positioning ensures optimal visibility. One standout advantage of banner ads is their small file size, which enables faster load times and offers a seamless user experience. Harnessing our cutting-edge technology, El Toro equips advertisers with the capability to direct their banner ads toward specific households or devices, guaranteeing precision in ad targeting.

Banner Requirements

Top 5 banner creative sizes:

• 300x250

• 728x90

• 160x600

• 320x50 (mobile)

• 300x600

We recommend that you include the top 3 sizes 300x250, 728x90, and 160x600 as they have much more available inventory than the other sizes.

Supported File Types:

• .jpg (or .jpeg)

• .png

• .gif (animated image)

• .zip (HTML5)

• Ad Tags

File Size:

• <80 KB per file is recommended

• >100 KB per file could cause under-delivery due to loading times on the userʼs browsers

Keeping a banner file under 80 KB will ensure that the banner loads at the same rate as most web pages, and gives it a better chance of being seen by customers. The max file size for banners is 150 KBs.

How to Upload Banner Ads

Step 1: Ensure your creatives meet the recommended specs.

Step 2: Select “Creative Library” under the “Campaigns” tab on the left-hand side of the Portal.

Step 3: Select “Upload/Create”, then “Banner”.

 

Step 4: Drag and drop or select the file(s) to upload.

Step 5: Once you’ve uploaded the creatives, you can now find them in the Creative Library and view the Creative Preview by clicking on the creative’s row.

Step 6: From there, you create your campaign or attach the creatives to an existing campaign to deliver ads.

Best Practices

• Clear Call-to-Action (CTA): Every banner ad should have a clear and compelling CTA. This could be an invitation to learn more, to make a purchase, or to sign up for a newsletter. The CTA should be prominently placed and easy to understand.
• Simple and Clean Design: A cluttered banner ad can be confusing and off-putting. The design should be clean and simple, with a clear focal point.
• Consistent Branding: Ensure that your banner ads are consistent with your overall brand image. Use the same fonts, colors, and tone of voice to reinforce brand recognition
• Test and Refine: Regularly test different versions of your banner ads to see what works best. This could involve testing different CTAs, images, or copies. Use the results of these tests to continuously refine your ads.

FAQs

• Q: What kind of reporting can I get for my banner campaigns?

  • A: The El Toro Portal will provide you with standard reporting, but additional reporting options are available here:

    • Report Menu, Advanced Analytics, and Bullseye Reports – El Toro Support Center.

• Q: Where are my banners served?

  • A: Banner ads are served online through domains and applications. El Toro places ads on over 1 million websites. This is what enables us to bid on an inventory of approximately 30-50 billion advertising impressions per day — which is approximately 94% of the daily available online ad inventory. Popular sites where El Toro places ads include but are not limited to: Weather Channel, ESPN, Yahoo, USA Today, Forbes, and CNN. 

• Q: Can El Toro make sure my banners do not appear on certain sites?

  • A: Yes. By default, we will not serve ads on children, teen, adult, or “vice” sites. Additionally, we eliminate sites with a history of low-quality or fraudulent traffic. If you would like us to further restrict what sites upon which we display your ads, we are happy to accommodate any requests.

• Q: How many banners should I have on one campaign?

  • A: We recommend a minimum of three of the top five banner creative sizes on each campaign.

Need Help?

To request support, follow the steps in the article below or contact us at support@eltoro.com and we’ll be happy to help.
Support Requests and Knowledge Base – El Toro Support Center