Overview

This document will cover what Native Ads are and how to upload them to the El Toro Portal.

Native Ads

Native ads are a type of paid media that blends seamlessly with the content and user experience of the platform they appear on. They are designed to mimic the look, feel, and functionality of the surrounding content, giving the impression that they belong organically within the page or app. Native ads are considered a promising trend in digital advertising due to their non-intrusive nature and ability to integrate harmoniously with the user's browsing experience.

Native Ad Requirements

Required Fields:

• Icon Image: Upload an icon image to be displayed in the top corner of the native ad. This image needs to be smaller in size with a 1:1 aspect ratio. (i.e. 150px x 150px)

• Main Media Image: This image is the focal point of the native ad. The image needs to have an aspect ratio of 1.9:1.

• Title: The headline of your native ad. The title must be less than 25 characters.

• Description: This is a short and sweet description of why someone should click on the native ad to learn more about the product or service being offered. The description must be less than 90 characters.

• URL: The landing page the user gets directed to post-click.

• Sponsor Name: The company that the ad is for.

Accepted File Types:

• .jpg

• .png

Recommended Image Sizes:

• 1200 x 628 or 627 px (image)

• 1.91:1 ratio

• 600 x 600 px (icon)

• 1:1 ratio

File Sizes:

• < 80 kbs per file is optimal

• > 100 kbs per file could cause under delivery

How to Upload Native Ads

Step 1: Navigate to the Portal

Step 2: Select the “Creative Library” button

Step 3: Next, click “Upload/Create”

 

Step 4: Select “Native Ad”.

Step 5: Add a “Name” of the creative, “Title” for the ad, Body Text (which is a “Description”), and “Call-to-Action”. Please ensure not to surpass character limits.

 

Step 6: Once that’s done, add a “Click-Through URL” and a “Sponsored By” statement if your image does not have branding or, in the case of political creatives, a “Paid for By” statement.

Step 7: Lastly, upload an image and an icon that meet the specifications.

Step 8: Finalize the creative by clicking Create “Native Banner”.

Step 9: The creative will now be available in the Creative Library and can be attached to an existing or a new campaign.

FAQs

• Q: Where can I expect my ads to be placed?

  • A: Native ads can take many different forms, including sponsored content, promoted social media posts, and product recommendations.

• Q: What devices do Native ads serve to?

  • A: Mobile, desktop, laptop, and tablets are examples of devices that native ads can serve to.

• Q: Is reporting different for native ads compared to banner ads?

  • A: No, they have the same reporting capabilities.

     

Need Help?

To request support, follow the steps in the article below or contact us at support@eltoro.com and we’ll be happy to help.
Support Requests and Knowledge Base – El Toro Support Center

References

Creative Specifications Going Native: How to Blend in and Stand Out with Native Ads