Overview
This document will provide an overview of VAST tags, how to upload them into the El Toro Portal, best practices, and frequently asked questions.
What are VAST Tags?
VAST (Video Ad Serving Template) tags are a piece of code generated and hosted by a third-party ad server that is used to serve ads. When a VAST tag is served, the code provided will pull the video directly from the third-party ad server to display it to the end user. VAST tags offer more transparency and reporting at the creative level that can be accessed through the third-party ad server.
VAST tags are similar to ad tags, except instead of a banner, they are videos.
How to Upload VAST Tags
Step 1: Upload your creatives to your third-party ad server.
Step 2: Export the code.
Step 3: Navigate to the El Toro Portal, and open the “Creative Library.”
Step 4: From the Creative Library, select the “Upload/Create” button.
Step 5: Select “VAST Tag.”
Step 6: Paste your VAST tag into the box provided. Next, name your creative, and click “Save”.
Step 7: After saving, the VAST Tag will live within the Creative Library. At any point, you can access the Creative Library and add the VAST tag to an existing or new campaign.
VAST Tag Guidelines
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Our DSP supports VAST version 2.0 or higher.
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There are no size or format restrictions in our DSP on video creatives served by external ad servers.
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Minimum recommended VAST tag creative specifications:
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VAST creative with an MP4 format
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Minimum resolution of 1280x720
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Minimum bitrate of 2000 kbps
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All URLs inside the VAST tag document must be prefixed with https:// to serve on secure inventory.
FAQs
- Q: How do I know if my VAST tag provider will be supported in Xandr?
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A: Most of the major VAST tag providers (i.e. Double Click, Google Ad Manager) will be supported. When you export your VAST tags, you will see an option to select Xandr as the destination DSP. If this is not the case, contact your VAST tag provider to confirm. A representative from El Toro will reach out if there are any issues uploading your VAST tags into Xandr.
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- Q: Can El Toro provide the same reporting as my VAST tag provider?
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A: Every VAST tag provider has a variety of reporting metrics. El Toro has a standard reporting menu that may not contain all the metrics available through your VAST tag provider. El Toro does, however, offer proprietary post-campaign MatchBack Analysis reports to show true conversion results. You can see the available reporting options in our El Toro Reporting Menu Report Menu, Advanced Analytics, and Bullseye Reports – El Toro Support Center.
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- Q: Can I use VAST tags for mobile advertising?
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A: Yes, VAST tags can be used for mobile advertising. They can be optimized for serving on mobile devices and platforms.
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Need Help?
To request support, follow the steps in the article below or contact us at support@eltoro.com and we’ll be happy to help.
Support Requests and Knowledge Base – El Toro Support Center
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