Overview

This document will go over what video creatives are, what specifications videos need to conform to in order to be usable, and how to upload them to the El Toro Portal.

Videos

Video creatives encompass dynamic audio and visuals that serve ad content either “pre-roll”, “mid-roll”, or “post-roll” (i.e. before, during, or after video content). Some of these placements are considered “in-stream” because they populate within the same space as the video content you are viewing. El Toro also provides “out-stream” video placements by which video ads are embedded within the body of an article. These videos are placed on traditional websites within the space reserved for such creative assets.

Video Creatives Specifications and Requirements

Video Dimensions:

• 400 x 225
• 400 x 300
• 480 x 360
• 1920 x 360
• 640 x 360
• 1920 x 800

File Types:

• .mpg
• .mp4
• .m4v
• .mov
• .avi
• VAST Tags

Video Duration:

• 6 seconds
• 15 seconds
• 30 seconds
• 60 seconds

Recommended Aspect Ratios:

• 4:3

• 5:2

• 16:9

File Size

The maximum file size for a video you upload to the El Toro Portal is 100 MB.

How to Upload Video Creatives

Step 1: Ensure your video creatives meet the recommendations.

Step 2: Locate the Creative Library on the left-hand side of the Portal, as shown in the screenshot below.

Step 3: Select “Upload/Create”.

Step 4: Click “Video” from the drop-down selection.

Step 5: To upload a video, you can either drag and drop the file into the white “Upload Video” box, or click the box to browse for the video within your files.

Step 6: Once uploaded, you can locate the video creative in the Creative Library.

Best Practices

To be compliant with the exchange standards and pass the creative audit, creative assets must meet set standards for creative branding and creative size, both in terms of file and dimensional size.

It is recommended that videos do not exceed 60 seconds.

Creative Best Practices – El Toro Support Center

FAQs

• Q: What kind of reporting can I get for my video campaigns?

  • A: The El Toro Portal will provide you with standard reporting, but additional reporting options are available here:

    • Report Menu, Advanced Analytics, and Bullseye Reports – El Toro Support Center

• Q: Where are my videos served?

  • A: Videos are served online through websites and applications. This inventory includes pre-roll, mid-roll, and post-roll in-stream as well as out-stream.

• Q: How many videos should I have on one campaign?

  • A: We recommend a minimum of one video on each campaign, and when multiple video ads are available, we suggest these videos have varying durations.

• Q: Are video ads clickable?

  • A: Yes, video ads are clickable.

• Q: Do video ads need a call to action?

  • A: No, video ads do not require a call to action; however, including one can increase the audience engagement rate.

• Q: What is the best length for my video to be?

  • A: We recommend either a 15 or 30-second video because the available inventory is greater for these durations. These durations are also more likely to be watched in full, rather than the longer-duration videos.

• Q: What is the ideal impression frequency for a video campaign?

  • A: The recommended impression frequency for a video campaign is 1 -3 impressions per day/per matched target.

Need Help?

To request support, follow the steps in the article below or contact us at support@eltoro.com and we’ll be happy to help.
Support Requests and Knowledge Base – El Toro Support Center