Overview

This document covers what exclusion audiences are and how to request them.

Exclusion Audiences 

Exclusion audiences are audience segments that have been designed to block matches from the eligible target pool for a given order line. This feature allows clients to exclude prospects from receiving targeted ads for their campaigns e.g. this can be used to exclude customers who have recently purchased from them, for political advertisers to exclude voters who have already voted, etc.

For instance, let’s say a College wants to target 5,000 households to encourage prospective students to register their enrollment. Halfway through the order line flight, there are 500 registered from their original list. Since those people have already enrolled, the client no longer wants to target them with ads. The list of the 500 addresses from enrollees can then be added to the order line as an exclusion audience and the people on that exclusion audience will no longer be targeted.

How to Set Up an Exclusion List 

1. First, upload or generate your audience. To learn more about this process, please review the following documentation, Audiences Knowledge Base Articles
2. Next, prepare an order line and attach the audience segment that you wish to exclude to the order line. Select the ‘exclude’ check box when adding the audience to the order line.

   

    
3. The exclusion audience will appear as below once you are in the ‘Review’ tab of campaign setup.

   

    

FAQs 

• Q: How do I ensure the correct audience is excluded?
  • A: You can review which audiences are attached to an order line in multiple places.
    • You can use the ‘Review’ tab in the campaign creation dashboard to check what audiences are applied to an order line.
    • You can also view the audiences attached to an order line in the general campaign dashboard, by clicking on the order line you wish to check and clicking on the pencil icon under audiences.
    • If you’re still unsure please submit a support request for us review the excluded audience. Please include the order line and audience names, and portal links or IDs. Portal links and IDs are unique and are the preferred identifiers, to ensure we are reviewing the correct segment on the right order line.

• Q: How do exclusion audiences affect my frequency?
  • A: Exclusion audiences should be compared to the included audience segments when planning the order line. By viewing the appends of the included and excluded segments, you can calculate your true target pool size. This allows for more accurate budgeting.

Need Help?

Contact us at support@eltoro.com and we’ll be happy to help!