Overview

This document is an overview of El Toro's IP+ product suite and its range of functionalities. If you want to learn more about an IP+ product, please get in touch with your Sales Executive.

IP+ Targeting

Our cutting-edge patented IP Targeting technology, supported by comprehensive segmentation data from one of the richest third-party data sources, allows you to target based on the demographics and psychographics of new or existing audiences. With this, you can effortlessly direct tailored messages toward untapped lookalike audiences, maximizing your targeting effectiveness.

Step 1: Generate the Audience

• Request lookalike audiences based on your existing clientele or create a new target audience.

• To get started with this step, please get in touch with your Sales Executive or support@eltoro.com.

Step 2: Match the Lists

• The list of physical addresses is run through the El Toro algorithm.

Step 3: Deploy the Campaign

• Serve ads to the devices connected to the IP addresses associated with your IP+ audience.

IP+ to Direct Mail

You can also leverage IP+ audience lists for mailing. Request to generate new audiences based on filter selections or create lookalike audiences from existing customers to target with direct mail. Once the audience is set, El Toro will mail the data to one of the approved Print Partners.

FAQs

• Q: What are the available audience filters?

  • A: Geographic Filters - Counties, Cities, States, ZIP Codes in the United States.

  • Demographic Filters - Age, Gender, Estimated Household Income, and Mosaic Profiles are some available filters. If you're interested in additional filters, please get in touch with your Sales Executive.

  • Psychographics - Interests, Lifestyle, and Activities are some available filters. If you're interested in additional filters, please get in touch with your Sales Executive.

• Q: Can El Toro run a MatchBack Analysis for IP+ order lines?

  • A: Yes! Once the campaign is over and the halo period has passed, please get in touch with your Sales Executive or support@eltoro.com with the sales file so we can start the process.

• Q: Can the clients download the audience files used for IP+ campaigns?

  • A: No, clients cannot download the audience files used for IP+ campaigns. These are categorized as 'locked audiences', which are generated by El Toro and are read-only. Clients can view these locked audiences, but they do not have permission to edit or download them.

Need Help?

To request support, follow the steps in the article below or contact us at support@eltoro.com and we’ll be happy to help.
Support Requests and Knowledge Base – El Toro Support Center