Overview
This document will cover our Digital Canvassing product and how to create an audience for Digital Canvassing in the El Toro Portal. Similar to how a service company would hand out flyers to nearby houses after performing a service, Digital Canvassing looks at the street location and relative distance of intersections to determine which houses to serve ads to. The objective of Digital Canvassing is to reach the neighbors of the given addresses to serve digital ads. Digital Canvassing has proven to be successful in home improvement, home décor, furniture, landscaping, movers, roofing, and other industries.
How to Create a Digital Canvassing Audience
In order to successfully use Digital Canvassing, you will first need to select an address list to generate an audience. This could be an address list of previous clients, or any other residential address list, where the intended audience is the neighbors. Any addresses that are submitted will not be targets but will generate targets that are neighbors of each source address.
Once you have your address list, log in to the Portal.
Step 1: From the Campaign Dashboard, select the “Create” button under the Audiences section on the left-hand tab.
Step 2: Select the “Digital Canvassing” button from the Create Audiences screen.
Step 3: On the Digital Canvassing page, upload your address list. The address list should be a .csv file, with at least two columns: one column with the full street 1 address, and one column with the 5-digit ZIP code. Other columns can be included, but they will be ignored by our system.
Step 4: Once you have saved the audience, our system will process the addresses and generate a list of neighbors to target.
Step 5: Once the audience is processed, it will be available to be used in a new campaign. Select “Use in New Campaign” button. For instructions on creating a campaign, see Creating a Campaign and Order Lines – El Toro Support Center
Best Practices
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In rural areas, Digital Canvassing will not return as many matches since the tool is based on distance from the address given. If the homes are far apart, the system may not be able to reach the neighboring homes.
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Be aware of how many neighboring homes are included in the original list. If the list consists of all neighboring homes, the number of matches returned will be low because the system will have no nearby homes to match to. Remember, Digital Canvassing does not match the address given, it matches to the homes around the given addresses.
FAQs
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Q: How far does Digital Canvassing reach from the given addresses?
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A: From the address given, our technology reaches around 500 meters along the same road (and sometimes perpendicular roads) of the given addresses.
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Q: Can Digital Canvassing be used to target businesses?
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A: Digital Canvassing is only a B2C tool, targeting residential households.
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Need Help?
To request support, follow the steps in the article below or contact us at support@eltoro.com and we’ll be happy to help.
Support Requests and Knowledge Base – El Toro Support Center
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