Overview
This document will walk you through the process of generating an audience by uploading a list of zip codes you would like to target to the portal.
Through the El Toro Portal, you can generate an audience using a list of ZIP codes. All we need is a .csv file with one column with each 5-digit ZIP code that you intend to target. From there, our system identifies and matches publicly-facing IPs within the selected ZIP codes and that audience becomes available for targeting.
ZIP List Audience Creation
Step 1: Ensure your file is a .csv and has one column with 5-digit ZIP codes.
Step 2: Scroll over your Org name on the left side of the Portal and select “Create” under the Audiences section.
Step 3: Select “ZIP Codes List” from the audience menu.
Step 4: Drag and drop or select the file with the ZIP list from your files.
Step 5: After you confirm that the correct headers are selected and save the audience, it will start quoting and be added to the Audience Library. If you click on the audience, you can see more details in the Audience Preview.
Step 6: Once the audience quotes, it will be ready to be added to existing or new campaigns. See this link for instructions on creating a campaign: Creating a Campaign and Order Lines – El Toro Support Center
FAQs
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Q: How long does it take my list to quote?
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A: It can take anywhere from a few minutes to 24 hours based on the size of the file.
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Q: What if my ZIP Codes list goes over the number of households that I would like to target?
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A: You can control this by requesting a “Match Cap” on the ZIP code list so that only the target number of households will receive ads.
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Need Help?
To request support, follow the steps in the article below or contact us at support@eltoro.com and we’ll be happy to help.
Support Requests and Knowledge Base – El Toro Support Center
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